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Author: UAA Staff

Jackson Stone Promoted to Agent at Universal Attractions Agency

May 30, 2023, New York, NY – Universal Attractions Agency is proud to announce the promotion of Jackson Stone to agent based out of the New York office. Jackson will represent Universal Attractions as the East Coast small-capacity (1,500 and under) agent. Prior to his promotion, Jackson was an assistant at UAA to three senior agents.

At Universal Attractions, Jackson works with the acclaimed neo-soul artist Bilal and is Co-RA to Rob Base with agency owner Jeff Epstein. 

On the promotion to agent, Jeff Epstein said: “Jackson is a shining star at UAA; through his time as an assistant, he has been tenacious, dedicated, and consistent. We are confident that Jackson will continue to excel as he represents Universal Attractions as our new East Coast  small-capacity agent.” 

Jackson Stone initially joined Universal Attractions in July 2022, joining the agency shortly after receiving his bachelor’s degree in economics at the University of Michigan. Throughout his college years, Jackson began consistently attending concerts and live music events, where he discovered his passion to pursue a career in the music industry.

 

About Universal Attractions: 

In business since 1945, Universal Attractions Agency (UAA) boasts locations in the heart of New York City and Los Angeles. The agency’s celebrated history includes launching the career of the legendary soul singer James Brown and representing him for more than 40 years, in addition to a truly jaw-dropping list of talent on its rosters, including Chuck Berry, Little Richard, Aretha Franklin, Otis Redding, Sam and Dave, Smokey Robinson, and the Miracles, Joe Tex, Solomon Burke, the Staples Singers, The Grateful Dead, Sepultura, Salt-N-Pepa, Coolio, Naughty By Nature, The Jacksons, New Edition, MC Hammer, George Clinton & Parliament Funkadelic, and so many more. 

UAA has proven itself as an industry leader among talent agencies, continuing to help direct the careers of some of the most prominent artists, comedians, and entertainers of today.  To find more information about Universal Attractions and the agency’s roster, visit the official UAA website.

“I Love the 90’s Tour,” headlined by Vanilla Ice and featuring Treach, Mark McGrath, Tone Loc, Rob Base, All 4 One, Color Me Badd, Young MC & more, kicks off May 13

New York, NY (May 4, 2023)–Universal Attractions Agency (UAA) announces the seventh summer “I Love the ‘90s Tour,” headlined by Vanilla Ice, and featuring top hitmakers of the 90’s decade including Treach of Naughty By Nature, Tone Loc, Mark McGrath of Sugar Ray, Rob Base, All 4 One, Color Me Badd, Young MC, Blackstreet, Kid N Play, Montell Jordan, Sugarhill Gang, DJ Jazzy Jeff, C+C Music Factory Featuring Freedom Williams, Tag Team, 2 Live Crew, DJ Kool, and Young MC.  The 23-city U.S. and Canadian tour will include a rotating lineup, kicking off at the Mohegan Sun Casino in Uncasville, CT on May 13.  All U.S. dates will be presented by SiriusXM’s ‘90s on 9.

 “I Love The ‘90s Tour,” this year’s arena-sized dance party, will bring the era’s biggest stars to such cities as Los Angeles, Chicago, Las Vegas, and more, where fans can expect to hear such mega-hits as “Ice, Ice Baby,” “O.P.P,” “I Wanna Sex You Up,” “Funky Cold Medina,” “It Takes Two,” “I Swear,” and “This Is How We Do It.”  Since the tour’s inception, the ongoing, revolving lineup of ‘90s icons performing the era’s biggest hits has sold millions of tickets, selling out amphitheaters and arenas nationwide. 

 Says Jeff Epstein of Universal Attractions Agency (UAA), also co-owner and co-architect of the tour, “We started this seven years ago, and the fans just want more and more.  We are happy to deliver! Thank you to all of the promoters who keep presenting the tour and all the fans who continue to support it!” 

 The blockbuster throwback tour originally launched in 2016, and was “an instant hit,” according to Rolling Stone. With more than 325 tour dates since its launch, it continues to be a fan favorite time and time again, landing it on Pollstar’s “Top-Grossing Tours” list ahead of some of today’s biggest acts, in its inaugural tour. Says E! Online, “Whether you are a ’90s kid that wants to relive the music of your youth or a music junkie that wants to experience the iconic era, this … immersive dance party is the perfect event for you.”

 To purchase tickets for the tour, visit www.ilovethe90stour.com;  For official tour merchandise and fax experiences visit www.90smerch.com

“I LOVE THE 90’S” – 2023 TOUR DATES (check local listings for artist lineups):

5/13/23        Mohegan Sun                                                     Uncasville, CT

5/26/23        SOAK Pool at Palms Casino Resort                 Las Vegas, NV       

5/27/23        Los Angeles County Fair                                   Pomona, CA

6/2/23          The Mill                                                               Terre Haute, IN

6/2/23          The Grand Casino Hinckley                               Hinckley, MN

6/3/23          The Grand Casino Hinckley                                Hinckley, MN

6/10/23        Fraze Pavilion                                                        Kettering, OH

6/16/23        Abbotsford Centre                                                Abbotsford, BC

6/17/23        Seven Feathers Casino                                         Canyonville, OR

6/24/23        Mari Showroom at Paragon Casino Resort         Marksville, LA

7/6/23          The Cove at River Spirit Casino                                 Tulsa, OK

7/7/23          The Pavilion at Toyota Music Factory                        Irving, TX

7/8/23          Concrete Street Amphitheater, Pavilion Stage           Corpus Christi, TX

7/15/23        Plymouth Motor Speedway                                        Plymouth, IN

7/21/23        Ocean Casino                                                              Atlantic City, NJ

7/22/23        Delaware State Fair                                                     Harrington, DE

7/25/23        Explore Edmonton, K-Days Main Stage                  Edmonton, AB

7/28/23        Grey Eagle Event Center                                           Calgary, AB

7/29/23        Medicine Hat Exhibition and Stampede                  Medicine Hat, AB

8/4/23          Liberty Bank Amphitheater                                        Alton, IL 

8/25/23        Guaranteed Rate Field                                               Chicago, IL

8/31/23        Oregon State Fair                                                        Salem, OR

9/23/23        Bloomsburg Fair                                                         Bloomsburg, PA

 

About Universal Attractions: 

In business since 1945, Universal Attractions Agency (UAA) boasts locations in the heart of New York City and Los Angeles. The agency’s celebrated history includes launching the career of the legendary soul singer James Brown and representing him for more than 40 years, in addition to a truly jaw-dropping list of talent on its rosters, including Chuck Berry, Little Richard, Aretha Franklin, Otis Redding, Sam and Dave, Smokey Robinson, and the Miracles, Joe Tex, Solomon Burke, the Staples Singers, The Grateful Dead, Sepultura, Salt-N-Pepa, Coolio, Naughty By Nature, The Jacksons, New Edition, MC Hammer, George Clinton & Parliament Funkadelic, and so many more. UAA has proven itself as an industry leader among talent agencies, continuing to help direct the careers of some of the most prominent legendary artists and contemporary entertainers such as Ashanti, Doug E Fresh, Fred Hammond, K. Michelle, Keith Sweat, Flo Rida, Ja Rule, Mary Mary, Marsha Ambrosius, Morris Day & The Time, O-Town, Stephanie Mills, T.I., Tone Loc, The Jacksons, The Stylistics, Treach of Naughty by Nature, UB40, Vanilla Ice, Will Downing and such packages that include “Hip Hop 50 Tour”, “Lost 80’s Live Tour”, “Pop 2000 Tour”, “The 70’s Soul Jam” “The I Love the 90’s Tour”, and many many more.

 To find more information about Universal Attractions and the agency’s roster, visit the official UAA website.

“Bust a Move” by Young MC Powers Up

Wednesday is 80’s night on “The Masked Singer,” and the show is bringing out a 1980s superstar to make it official.

In the exclusive video clip above, Grammy Award-winning rapper Young MC has everybody dancing, as he performs his 1989 hit “Bust a Move.” Back in the day, the song peaked at number seven on the US Billboard Hot 100 and stayed on the Billboard Hot 100 for 39 weeks and 20 weeks in the top 40 — and obviously became a dance party staple, unless you don’t know what to do (just bust a move).\

While Young MC was rocking the crowd, of course he back-up dancers started break dancing – I mean it is 80’s night after all.

And just in case you missed last week’s episode, we finally got to see the identities of Fairy and Axolotl. You might remember, Ken Jeong was convinced Fairy was Jennifer Anniston, but it turned out it was “21 Jump Street” actor Holly Robinson Peete — so, we have to give Jeong a little credit when he pointed out the significance of the number 21.

As for Axolotl, the judges were on the right track thinking she was an athlete – it was WWE superstar Alexa Bliss. She admitted to TheWrap she got some advice from a member of NSYNC when she decided to join the show.

This season’s “The Masked Singer” contestants are very accomplished, with a combined 28 Emmy Nominations, six Grammy Wins, 10 Gold Albums, four Golden Globe Nominations, five Medals, 26 Books, two Tony Award Nominations, five Lifetime Achievement Awards, four Stars on the Hollywood Walk of Fame and a combined 95,231,000 records sold.

The Masked Singer” airs Wednesdays at 8 p.m. ET on Fox.

By: Joshua Vinson

About Universal Attractions Agency / UAA: 

Celebrating 80 years in the music business and founded in 1945 by Ben Bart, Universal Attractions Agency (UAA) is a leading talent agency headquartered in New York City. With a rich history that includes launching the career of legendary soul singer James Brown and representing him for over 40 years, UAA has been at the forefront of the entertainment industry for decades. 

Today, UAA continues to guide the careers of prominent artists and entertainers. The agency represents over 250 artists, facilitates performances worldwide, and maintains its status as an industry leader. 

UAA’s commitment to personalized attention and professionalism has solidified its reputation as a trusted partner in the entertainment sector, consistently adapting to the evolving landscape of the live music and entertainment industries. 

To find more information about Universal Attractions and the agency’s roster, visit the official UAA website. 

Universal Attractions and Capitol International Launch “Tacos & Tequila Fest” Featuring Rick Ross and More Nationwide

March 20, 2023 – New York, NY – Universal Attractions Agency (UAA) is proud to announce the representation of “Tacos & Tequila Fest” in conjunction with producer Capitol International Productions, Inc. The rotating city/one-day festival will boast a lineup of chart-topping artists such as Rick Ross alongside high-grade tequila tasting, vendors, and local food trucks.

The inaugural “Tacos & Tequila Fest” on May 20 at Chukchansi Park in Fresno, CA, includes Rick Ross, and Lil Jon. Future lineups will include the likes of Flo Rida, Ja Rule, Ashanti, Mase, Juvenile, and more hit-makers. 

Other festival offerings with two different exciting brands include Lucha Xtreme: “Battle for the Gold Tour,” fusing Lucha libre and American styles of professional wrestling, along with “Toybox,” which will represent the most high-end automobiles, motorcycles, trucks, and high-performance vehicles at select tour stops. This allows the opportunity for venues/promoters to get their local tequila activations for “Tacos & Tequila Fest” or “Tequila Fest.”

On the partnership between UAA and Capitol International Productions Inc. and bringing “Tacos & Tequila Fest” to life, UAA owner Jeff Epstein said: “Mick Scully, the President of Capitol, has been friends of UAA for many, many years. I personally spent a lot of time speaking with Mick over the height of the pandemic discussing the future of live entertainment and that we needed to work collaboratively to create new content and give fans a better and different live experience. I am excited to have landed on this project with Mick Scully, Lance Cardoza, Deana Rudy, and the Capitol International Productions Inc. team.” 

Lance Cardoza, Executive Vice President of Capitol International Productions, Inc., said: “Our many promoters are extremely excited about this potential annual event, Tacos & Tequila Fest or Tequila Fest, being the event that fans come back to every year for some great tacos, throwback entertainment, and of course tequila!” He went on to say, “This partnership with UAA is fantastic; they get throwback entertainment like no other. Also, the opportunity for venues to engage their local tequila distributor for local activation is truly a hit with them!”

*Additional “Tacos and Tequila Fest/Tequila Fest” dates and lineups will be announced shortly.

About Universal Attractions: 

In business since 1945, Universal Attractions Agency (UAA) boasts locations in the heart of New York City and Los Angeles. The agency’s celebrated history includes launching the career of the legendary soul singer James Brown and representing him for more than 40 years, in addition to a truly jaw-dropping list of talent on its rosters, including Chuck Berry, Little Richard, Aretha Franklin, Otis Redding, Sam and Dave, Smokey Robinson, and the Miracles, Joe Tex, Solomon Burke, the Staples Singers, The Grateful Dead, Sepultura, Salt-N-Pepa, Coolio, Naughty By Nature, The Jacksons, New Edition, MC Hammer, George Clinton & Parliament Funkadelic, and so many more. UAA has proven itself as an industry leader among talent agencies, continuing to help direct the careers of some of the most prominent artists, comedians, and entertainers of today, such as T.I., Ja Rule & Ashanti, Keith Sweat, Flo Rida, and countless others. UAA also created one of the most sensational tours of the last decade with the “I Love the 90’s Tour,” which has sold out large amphitheaters and arenas across the country, selling millions of tickets.

About Capitol International Productions Inc:

Capitol International Productions Inc has been in the entertainment industry for nearly 60 years. We are a premiere entertainment buying service for national acts in the arena, stadium, theater, PAC, and the largest independent supplier of ground entertainment, booking many genres in the entertainment industry.

To find more information about Universal Attractions and the agency’s roster, visit the official UAA website.

Joel Brandes to Head Casino Division; Chase Edwards Promoted to Casino Agent at Universal Attractions Agency

Pictured left to right: UAA client Keith Sweat, Joel Brandes, Chase Edwards

 

Feb 21, 2023, New York, NY – Universal Attractions Agency is proud to announce the promotions of Joel Brandes and Chase Edwards, both based out of the Los Angeles office. Joel Brandes will oversee all casino endeavors, while Chase Edwards will represent Universal Attractions Agency as the West Coast casino agent.

 

Music industry veteran Joel Brandes joined Universal Attractions Agency in 2014 as part of the agency’s then-newly minted casino division. In the years since, Joel has overseen immense growth in the casino department, including the additions of agent Ricky Regalado (promoted in 2021) and the most recent promotion of Chase Edwards. 

 

Joel’s most significant accomplishments at Universal Attractions Agency include brokering Keith Sweat’s Las Vegas residency at The Flamingo and bringing the acclaimed “I Love the 90s” tour to MGM’s Mandalay Bay. Each of these garnered high notoriety, paving the way for greater UAA casino department success.

 

Chase Edwards, who joined the agency in 2017, was most recently the West Coast small-capacity (1,500 and under) agent before his promotion to casinos, fairs, and festivals in the same territory. At Universal Attractions Agency, Chase is the responsible agent for numerous acts, including Sir Mix A Lot, Warren G, Nappy Roots, and DJ Skribble, among others.

 

On Joel’s accomplishments, Universal Attractions Agency General Manager Nick Martucci said: “After working with Joel for a decade-plus, I can say nobody is more tenacious or passionate about servicing casino talent buyers. His ambition is contagious and continues to add tremendous value to our agency. We consider Joel family, and I have been fortunate to watch him rise the ranks with us at Universal Attractions.”

 

Universal Attractions Agency announced the expansion of the casino division in 2014. This coincided with the agency’s Los Angeles office opening in the same year.

 

About Universal Attractions: 

In business since 1945, Universal Attractions Agency (UAA) boasts locations in the heart of New York City and Los Angeles. The agency’s celebrated history includes launching the career of the legendary soul singer James Brown and representing him for more than 40 years, in addition to a truly jaw-dropping list of talent on its rosters, including Chuck Berry, Little Richard, Aretha Franklin, Otis Redding, Sam and Dave, Smokey Robinson, and the Miracles, Joe Tex, Solomon Burke, the Staples Singers, The Grateful Dead, Sepultura, Salt-N-Pepa, Coolio, Naughty By Nature, The Jacksons, New Edition, MC Hammer, George Clinton & Parliament Funkadelic, and so many more. UAA has proven itself as an industry leader among talent agencies, continuing to help direct the careers of some of the most prominent artists, comedians, and entertainers of today, such as Nelly, Ludacris, T.I., Ja Rule & Ashanti, Cedric the Entertainer, UB40, Keith Sweat, Flo Rida, and countless others. UAA also created one of the most sensational tours of the last decade with the “I Love the 90’s Tour,” which sold out large amphitheaters and arenas across the country, selling millions of tickets.

To find more information about Universal Attractions and the agency’s roster, visit the official UAA website.

Brian Lottermann Promoted to Agent at Universal Attractions Agency

Feb 6, 2023, New York, NY – Universal Attractions Agency is proud to announce the promotion of Brian Lottermann to agent based out of the Los Angeles office. Brian will represent Universal Attractions as the West Coast small-capacity (1,500 and under) agent.

Brian Lottermann initially joined Universal Attractions in October 2019 as an intern, later joining the agency’s trainee program. His most recent role was as an executive assistant before the promotion to agent. 

At Universal Attractions, Brian is the responsible agent for the acclaimed Southern Soul Tour, which features a rotating lineup currently consisting of Calvin Richardson, FatDaddy, King George, Marvin Dixon, Nellie Tiger Travis, Sir Charles Jones, and T.K. Soul.

On Brian’s promotion to agent, Universal Attractions owner Jeff Epstein commented: “Brian has been a great assistant, and I’m looking forward to working with him in his new role as agent. I’m confident Brian will excel in representing Universal Attractions as our new West Coast small-capacity agent.”

Brian graduated from the Berklee College of Music in 2019 with a bachelor’s in Music Business Management. Outside his career, Brian is also a gigging musician, primarily playing bass guitar.

 

About Universal Attractions: 

In business since 1945, Universal Attractions Agency (UAA) boasts locations in the heart of New York City and Los Angeles. The agency’s celebrated history includes launching the career of the legendary soul singer James Brown and representing him for more than 40 years, in addition to a truly jaw-dropping list of talent on its rosters, including Chuck Berry, Little Richard, Aretha Franklin, Otis Redding, Sam and Dave, Smokey Robinson, and the Miracles, Joe Tex, Solomon Burke, the Staples Singers, The Grateful Dead, Sepultura, Salt-N-Pepa, Coolio, Naughty By Nature, The Jacksons, New Edition, MC Hammer, George Clinton & Parliament Funkadelic, and so many more. UAA has proven itself as an industry leader among talent agencies, continuing to help direct the careers of some of the most prominent artists, comedians, and entertainers of today, such as Nelly, Ludacris, T.I., Ja Rule & Ashanti, Cedric the Entertainer, UB40, Keith Sweat, Flo Rida, and countless others. UAA also created one of the most sensational tours of the last decade with the “I Love the 90’s Tour,” which sold out large amphitheaters and arenas across the country, selling millions of tickets.

To find more information about Universal Attractions and the agency’s roster, visit the official UAA website.

Baby Got Snacks! Chex Mix Collaborates with Hip-Hop Legend Sir Mix-A-Lot to Bring Back the Iconic Bagel Chip

Sir Mix-A-Lot remixes his ‘90s hit to celebrate the return of the fan-favorite Chex Mix piece

Inside Vanilla Ice’s New Spiked Energy Drink

TORONTO, ONTARIO – JUNE 23: Vanilla Ice attends the Joyburst Summer Launch Party at Rebel Nightclub on June 23, 2022 in Toronto, Ontario. (Photo by Ryan Emberley/Getty Images for Joyburst). Getty Images for Joyburst

George Clooney has Casamigos. Diddy has Ciroc. Angelina Jolie as a rosé brand and now, Vanilla Ice has solidified his beverage legacy: a spiked and no-proof energy drinks.

The flavor? Well, I don’t need to tell you: it’s vanilla ice.

The “Ice, Ice, Baby” rapper, whose real name is Robert Van Winkle, launched the product in partnership with Canadian energy drink brand Joyburst. In addition to Vanilla Ice’s namesake flavor, the naturally-caffeinated, plant-based energy drinks are also available in elderberry, frosé, grape, lime and peach treatments.

“I like creative control,” Van Winkle told me during the Toronto launch. “I want to let the juices flow during projects. Joyburst allowed me to come into this project and design the can, the flavor — everything.”

Every part of the brand, from the tune to the label, leans heavily into 90’s nostalgia. (Apt, considering Van Winkle was one of the kings of the decade). Cans are glowing blue with neon pink graffiti announcing the flavors, drinks are neon-hued, and the namesake single accompanying the launch finds Van Winkle and Joyburst CEO Brad Woodgate shoot hoops in front of lava lamps and cruise in a 90’s mustang, all while wearing shimmering silver sweatsuits.

I bring the good vibes when I do my joy walk, the song buzzes. “It has the perfect amount of catchiness,” says Van Winkle. “We’ve been going around just singing it because it really gets stuck in your head.”

Van Winkle and Woodgate channel heavy 90’s nostalgia with the launch of Joyburst’s new Vanilla Ice flavor. (Photo by Ryan Emberley/Getty Images for Joyburst) Getty Images for Joyburst

“I wanted to make the product feel like the 90’s in a can,” said Van Winkle. “I want drinkers to relive the era! I want to give people a little pep in their step, get out their front door, live their life and be successful because we all need a little energy to tackle things.”

“The brand is called Joyburst for a reason,” Woodgate continues. “We want you to experience that nostalgia.”

The partnership was born when Woodgate’s team tossed around potential names for future collaborations. “When it came to creating a campaign, I thought: who was someone I would really vibe with?” explains Woodgate. “We tossed out a few names, then one of my team members mentioned Van Winkle. Are you kidding me? I am a huge fan of Vanilla. I’m 44, so I was there when he brought hip hop into the mainstream for us. ‘Ice, Ice Baby’ is an anthem.”

“When we met,” he continues, “I wanted to see if we got along, because he wouldn’t be just a brand ambassador – his name is on the product! I went to his house, and we just developed a friendship from there.”

You can tell the two are close. They laugh in step and finish each other’s sentences. “I’m from the business world, so walking the red carpet and performing in front of people,” describes Woodgate. “Rob has made it so comfortable and easy.”

You can tell the two are close. They laugh in step and finish each other’s sentences. “I’m from the business world, so walking the red carpet and performing in front of people,” describes Woodgate. “Rob has made it so comfortable and easy.”

Van Winkle immediately turned to Woodgate: “You’ve got a great energy about you, and it’s very inspiring. You have that energy, that push, and that drive, and a lot of characteristics that I see in myself. We need those qualities to sprinkle that fairy dust on whatever we’re doing. I appreciate this opportunity and the freedom to create this product the way we want.”

Joyburst is based in Toronto, Canada and is a sister brand of No Sugar Company, a brand focusing on sans-sugar energy bars and snacks.

While the celebrity drink space is saturated — the number of actor-backed rum brands and model-slung roses surpasses 80 – Joyburst is jovial, capturing both Woodgate and Van Winkle’s love of nostalgia.

“Projects like these are all corporate until you meet the people and you gel and become real friends,” says Ice. “All of a sudden, it becomes fun. We’re going to set the world on fire with this fun. It’s an all-day, party seltzer. We give you that energy drink to get you through the day and get your work done, and the party seltzer for the night.”

Famous Bobs—and Robs—Answer a Furniture Retailer’s Urgent Call in New Ad

Vanilla Ice, Rob Schneider and even a Bob Ross plant rush to help Bob’s Furniture

Bob’s Discount Furniture, one of the largest and fastest growing omni-channel furniture retailers in the country, today announced a lively, new national brand campaign, “Assemble the Bobs,” to celebrate the company’s growth and entry into new markets. The campaign includes Bob’s iconic Little Bob and Puppet Bob, as well notable celebrities and influencers including Rob Schneider, Rob Van Winkle (“Vanilla Ice”), WWE Superstar Bobby Lashley, a likeness of artist Bob Ross, Roberto Hernandez, and of course the company’s founder, Bob Kaufman.

Launching on January 24th, “Assemble the Bobs” will engage consumers across TV, radio, digital, and in-store channels. Among the unexpected “Bobs” celebrities assembling for the campaign are:

  • Rob Schneider, movie star and veteran of Saturday Night Live.
  • Rob Van Winkle (aka Vanilla Ice), American rapper, actor, and television host with 9 Seasons of “The Vanilla Ice Project”. He is best-known for his Billboard Charts top hit “Ice Ice Baby’ and has sold more than 25 million albums worldwide. Vanilla Ice is in constant demand for corporate events and tours extensively with the “I Love 90s” concert package.
  • “The All Mighty” Bobby Lashley, WWE Superstar, WWE Champion, three-time wrestling national champion and four-time wrestling All-American.
  • A likeness of artist and creator of The Joy of Painting, Bob Ross.
  • Roberto Hernandez, Cuban model, actor, and backstage host of Falling in Love.
  • One of the most iconic Bobs – Bob’s Founder Bob Kaufman – will make a special appearance in the company’s ads around President’s Day.
  • As part of the campaign, the company will reveal how the public can become honorary Bobs too.

“After 30 years in business and with 150 Bob’s coast-to-coast and counting, it was only a matter of time before we needed to call in more Bobs,” said Steve Nesle, Chief Brand Officer of Bob’s Discount Furniture. “Stylish, affordable furniture in every home in America – who wouldn’t want to answer that call?”

The campaign includes 30 and 60 second spots and invites Bobs from all over to join the company, letting consumers know where they can find stylish and quality furniture at affordable prices. The campaign will be included in programming such as This is Us (NBC), Chicago Fire (NBC), I Can See Your Voice (FOX) and the Olympics (NBC/Peacock).

In addition to television and radio, the “Assemble the Bobs” campaign introduces an amplification of previous marketing efforts through engagement in media platforms such as Twitch and YouTube (via a YouTube takeover on January 27th), as well as partnerships with Univision and Telemundo. Andres Cantor, well known for his narration of soccer matches and his prolonged shouting of “Goal!” will also be assembling with Bobs through Univision and Telemundo.

The campaign was co-produced by the Bob’s internal marketing team, LB & Co., and leading creative shop Arnold Worldwide. “We value opportunities where we can really work hand-in-hand with our clients,” said George Sargent, CEO of Arnold. “We partnered closely with the Bob’s internal team, as well as Havas Media to bring this milestone campaign to life. The Havas Village model allows us to truly work as an integrated team with both agency partners and clients alike, and we’re very proud of that.”

Unique among furniture and other retailers, Bob’s has maintained a full-service internal advertising and production department since its founding, and today benefits from the efficiency of a fully equipped editing, print and production studio at its headquarters in Manchester, Connecticut. The studio includes a fabrication shop where Little Bob and Puppet Bob are made along with other props. Havas Media Boston planned and bought media for the campaign.

Please visit the following links to view the creative:

About Bob’s Discount Furniture

Founded in 1991, Bob’s Discount Furniture is one of the fastest growing furniture retailers in the country. Keeping true to its founding principle that everyone deserves quality furniture, Bob’s provides unsurpassed value with honesty and integrity. Through all the work that happens behind the scenes, Bob’s engineers this value, offering its discount on a wide variety of stylish, quality furnishings, mattresses, and home accents.

With 150 furniture stores across 23 states, the Manchester, Connecticut-based company has become the 10th-largest U.S. furniture chain. In 2021, MyBobs.com was named one of “America’s Best Trending Online Shops” by Newsweek, and for the second year in a row has been recognized as a leader in sustainability by both the Sustainable Furnishings Council (SFC) and the National Wildfire Federation (NWF). The company also offers a unique and enjoyable shopping experience, featuring cafes in each store with complimentary gourmet coffee, ice cream, cookies, and candy.

Bob’s is committed to supporting local communities through a variety of charitable giving efforts. Bob’s Discount Furniture Charitable Foundation has anchored the company’s philanthropic work for more than 20 years. Additionally, the Bob’s Outreach program was created as a separate entity to help schools and children-related charities. In total, Bob’s and its Foundation donate more than $2.75 million to charities through these programs each year. For more information on Bob’s charitable programs, visit Bob’s Cares, and follow Bob’s on Twitter @MyBobs, on Facebook, and Instagram.

MC Hammer’s Super Bowl Ad For The New Cheetos Popcorn Celebrates 30 Years Of ‘Can’t Touch This’

 

A new Super Bowl ad for Cheetos stars MC Hammer. Cheetos

If you ask Stanley Kirk Burrell about his favorite Cheetos memory from childhood, it doesn’t take him long. He remembers the Fremont Pool in his hometown of Oakland, California, where he and his friends took breaks from swimming to walk over to the supermarket for Cheetos and sodas.

“When I think about Cheetos, besides the taste, what I’ve always loved is the crunch,” he told Forbes in an interview. “The crunch was both fulfilling and filling. You could eat some other snacks and say ‘Okay I’m good.’ But when you eat Cheetos, you actually kind of get full.”

That memory from decades ago is coming full circle. Burrell—who grew up to become MC Hammer—stars in a new Super Bowl ad for Cheetos featuring “Can’t Touch This,” his most famous song that also happens to turns 30 year old this year.

The 30-second commercial—created by the San Francisco-based agency Goodby, Silverstein & Partners and directed by Harold Einstein—will be the first time in more than a decade that Cheetos has made an appearance in the Big Game. The purpose: to promote the new Cheetos Popcorn, which as anyone might have guessed based on the song selection, riffs off the realty that eating Cheetos make touching anything a bit of a messy situation.

The spot itself features a man in various scenes eating a bag of Cheetos popcorn to get out of various situations as MC Hammer pops up here and there along the way. But MC Hammer said one of his favorite scenes is actually part of the teaser that debuted last week. The scene shows seated by a piano, humming a song while eating a bag of Cheetos with old-school packaging. As he looks to press a key, he realizes his hands are full of orange dust.

“Wait,” he says. “I can’t touch this.”

That’s when the revelation sinks in that maybe the lyric might be a little sticky, too.

According to Rachel Ferdinando, CMO of Pepsi’s Frito-Lay brand, the dust that Cheetos has become infamous for actually has a name: Cheetle. While the snack itself has been around since the late 1940s, the term was trademarked in 2005. However, the term has never really been promoted by Pepsi or Frito-Lay until now.

Asked when the brand trademarked the term, it’s been so long that Pepsi North America CMO Greg Lyons couldn’t remember the exact year offhand—explaining that they’ve been calling it Cheetle since “forever.”

“We started by just telling people this has a name and it’s called Cheetle and we thought about how to tell this story, when you’ve got Cheetle on your hands, you can’t touch this,” Ferdinando said. “It’s a very true thing. And so when you can’t touch things, there’s this oh….can’t touch this?’”

That’s when the idea hit them.

“And that’s how the whole MC Hammer thing happened,” Ferdinando said. “The concept fits really well and given it was a nostalgic moment for us coming back after 11 years, who better to partner with than with the iconic artist MC Hammer who is loved by everyone it seems and the song is iconic.”

Over the years, MC Hammer has been in a number of commercials for brand like Lay’s, Lysol and Citibank. And in 2009, he was in another Super Bowl spot for Cash4Gold, starring with Ed McMahon.

“I’ve always loved acting,” he said. “The combination of being patient on the set and knowing how to deliver the emotions for the director.”

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