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“I LOVE THE 90’S TOUR” FEATURING TOP ARTISTS OF THE DECADE WITH HEADLINER VANILLA ICE AND HITMAKERS TREACH (NAUGHTY BY NATURE), MARK MCGRATH (SUGAR RAY), TONE LOC, ROB BASE, ALL 4 ONE, COLOR ME BADD, YOUNG MC, AND MORE, KICKS OFF ON MAY 13

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New York, NY (May 4, 2023)–Universal Attractions Agency (UAA) announces the seventh summer “I Love the ‘90s Tour,” headlined by Vanilla Ice, and featuring top hitmakers of the 90’s decade including Treach of Naughty By Nature, Tone Loc, Mark McGrath of Sugar Ray, Rob Base, All 4 One, Color Me Badd, Young MC, Blackstreet, Kid N Play, Montell Jordan, Sugarhill Gang, DJ Jazzy Jeff, C+C Music Factory Featuring Freedom Williams, Tag Team, 2 Live Crew, DJ Kool, and Young MC.  The 23-city U.S. and Canadian tour will include a rotating lineup, kicking off at the Mohegan Sun Casino in Uncasville, CT on May 13.  All U.S. dates will be presented by SiriusXM’s ‘90s on 9.

 “I Love The ‘90s Tour,” this year’s arena-sized dance party, will bring the era’s biggest stars to such cities as Los Angeles, Chicago, Las Vegas, and more, where fans can expect to hear such mega-hits as Ice, Ice Baby,” “O.P.P,” “I Wanna Sex You Up,” “Funky Cold Medina,” “It Takes Two,” “I Swear,” and “This Is How We Do It.”  Since the tour’s inception, the ongoing, revolving lineup of ‘90s icons performing the era’s biggest hits has sold millions of tickets, selling out amphitheaters and arenas nationwide. 

 Says Jeff Epstein of Universal Attractions Agency (UAA), also co-owner and co-architect of the tour, “We started this seven years ago, and the fans just want more and more.  We are happy to deliver! Thank you to all of the promoters who keep presenting the tour and all the fans who continue to support it!” 

 The blockbuster throwback tour originally launched in 2016, and was “an instant hit,” according to Rolling Stone. With more than 325 tour dates since its launch, it continues to be a fan favorite time and time again, landing it on Pollstar’s “Top-Grossing Tours” list ahead of some of today’s biggest acts, in its inaugural tour. Says E! Online, “Whether you are a ’90s kid that wants to relive the music of your youth or a music junkie that wants to experience the iconic era, this … immersive dance party is the perfect event for you.”

 To purchase tickets for the tour, visit www.ilovethe90stour.com;  For official tour merchandise and fax experiences visit www.90smerch.com

“I LOVE THE 90’S” – 2023 TOUR DATES (check local listings for artist lineups):

5/13/23        Mohegan Sun                                                     Uncasville, CT

5/26/23        SOAK Pool at Palms Casino Resort                 Las Vegas, NV       

5/27/23        Los Angeles County Fair                                   Pomona, CA

6/2/23          The Mill                                                               Terre Haute, IN

6/2/23          The Grand Casino Hinckley                               Hinckley, MN

6/3/23          The Grand Casino Hinckley                                Hinckley, MN

6/10/23        Fraze Pavilion                                                        Kettering, OH

6/16/23        Abbotsford Centre                                                Abbotsford, BC

6/17/23        Seven Feathers Casino                                         Canyonville, OR

6/24/23        Mari Showroom at Paragon Casino Resort         Marksville, LA

7/6/23          The Cove at River Spirit Casino                                 Tulsa, OK

7/7/23          The Pavilion at Toyota Music Factory                        Irving, TX

7/8/23          Concrete Street Amphitheater, Pavilion Stage           Corpus Christi, TX

7/15/23        Plymouth Motor Speedway                                        Plymouth, IN

7/21/23        Ocean Casino                                                              Atlantic City, NJ

7/22/23        Delaware State Fair                                                     Harrington, DE

7/25/23        Explore Edmonton, K-Days Main Stage                  Edmonton, AB

7/28/23        Grey Eagle Event Center                                           Calgary, AB

7/29/23        Medicine Hat Exhibition and Stampede                  Medicine Hat, AB

8/4/23          Liberty Bank Amphitheater                                        Alton, IL 

8/25/23        Guaranteed Rate Field                                               Chicago, IL

8/31/23        Oregon State Fair                                                        Salem, OR

9/23/23        Bloomsburg Fair                                                         Bloomsburg, PA

 

About Universal Attractions: 

In business since 1945, Universal Attractions Agency (UAA) boasts locations in the heart of New York City and Los Angeles. The agency’s celebrated history includes launching the career of the legendary soul singer James Brown and representing him for more than 40 years, in addition to a truly jaw-dropping list of talent on its rosters, including Chuck Berry, Little Richard, Aretha Franklin, Otis Redding, Sam and Dave, Smokey Robinson, and the Miracles, Joe Tex, Solomon Burke, the Staples Singers, The Grateful Dead, Sepultura, Salt-N-Pepa, Coolio, Naughty By Nature, The Jacksons, New Edition, MC Hammer, George Clinton & Parliament Funkadelic, and so many more. UAA has proven itself as an industry leader among talent agencies, continuing to help direct the careers of some of the most prominent legendary artists and contemporary entertainers such as Ashanti, Doug E Fresh, Fred Hammond, K. Michelle, Keith Sweat, Flo Rida, Ja Rule, Mary Mary, Marsha Ambrosius, Morris Day & The Time, O-Town, Stephanie Mills, T.I., Tone Loc, The Jacksons, The Stylistics, Treach of Naughty by Nature, UB40, Vanilla Ice, Will Downing and such packages that include “Hip Hop 50 Tour”, “Lost 80’s Live Tour”, “Pop 2000 Tour”, “The 70’s Soul Jam” “The I Love the 90’s Tour”, and many many more.

 To find more information about Universal Attractions and the agency’s roster, visit the official UAA website.

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