Author: UAA Staff

Los Angeles, Calif. (January 29, 2025)— Global music icon Vanilla Ice is set to heat up stages in 2025, headlining the “I Love the 90s Tour” created by Universal Attractions Agency / UAA, and touring for nine years since 2016. This year, the tour takes an exciting new direction with the “Forever Young” concept in select markets, blending nostalgia from the 90s with chart-topping boy bands from the early 2000s. The first leg of the tour will kick off in Tucson, Arizona, on March 7, and will hit more than 20 cities across North America.

The “I Love the 90s Tour” lineup will feature Vanilla Ice alongside a rotating roster of 90s hip-hop and R&B powerhouses, including Treach of Naughty By Nature, Rob Base, Color Me Badd, All-4-One, Montell Jordan, Young MC, and more.

Complementing the 90s vibes on the “Forever Young” dates will be performances by heart-thumping beloved boy bands of the early 2000s, including O-town, Ryan Cabrera, LFO, and more, creating a one-of-a-kind experience for fans of two iconic decades.

2025 also marks a significant milestone for Vanilla Ice, who celebrates 35 years since the release of his breakthrough hit “Ice Ice Baby,” the first hip-hop single to top the Billboard Hot 100. As one of the pioneers of mainstream hip-hop, Vanilla Ice continues to captivate audiences with his high-energy performances and enduring appeal.

Says Vanilla Ice: “I’ve always believed music brings people together, and with the ‘I Love the 90s Tour’ and ‘Forever Young,’ we’re bringing the ultimate parties! These two concepts are about celebrating the hits that defined generations, and ‘Forever Young’ gives fans an unforgettable trip down memory lane with the addition of early 2000s boy bands. These shows are going to be epic!”

Says Jeff Epstein of UAA: “’The ‘I Love The 90s Tour’ continues to evolve, and with the new ‘Forever Young’ concept, we’re bringing fans the best of the 90s and early 2000s for an unmissable experience. Celebrating 35 years of ‘Ice Ice Baby’ with Vanilla Ice at the helm is the perfect way to honor the legacy of a song that defined an era while introducing an exciting new layer to the nostalgia we all love.”

The tour promises to deliver an electrifying night of music that will transport fans straight back to the iconic 1990s (and in select markets to the early 2000s as well!). These celebrations of decades that gave us unforgettable beats, timeless hits, and legendary artists promise to reignite the energy of a time when boom boxes, mixtapes, and denim-on-denim ruled the scene in a night of nostalgia, reconnecting with the songs and vibes that defined a generation. These are more than just concerts —they are a time machine for music lovers.

Tickets are available at your local ticket outlets. Please visit ilovethe90stour.com for more details and ticket links. Fans can expect VIP experiences and upgrades, exclusive merchandise, and meet-and-greet opportunities with some of their favorite artists (through OneMoreTimeVip.com and artists’ websites). Check your local listings for details.

Don’t miss the ultimate 90s and 2000s parties —get your tickets now!

“I LOVE THE 90S” 2025 TOUR DATES ARE AS FOLLOWS:

March 7 – Tucson, AZ – Rillito Park

March 8 – Coachella, CA – Spotlight 29 Showroom

March 14 – Pikeville, KY – Appalachian Wireless Arena

March 15 – Bethlehem, PA – Wind Creek Event Center

April 12 – Choctaw, MS – Pearl River Resort

April 18 – Rama, ON – Casino Rama

August 2 – San Diego, CA – Bayside Stadium, Sea World San Diego *

August 8 – Washington, MO – Washington Fairgrounds

August 30 – Grand Island, NE – TBA **

September 10 – Spokane, WA – Spokane County Fair and Expo Center

September 12 – Mashantucket, CT – Premier Theater, Foxwoods Resort Casino

September 13 – Atlantic City, NJ – Hard Rock Live Atlantic City at Etess Arena

November 22 – Ocean City, MD – The Roland E. Powell Convention Center **

* I Love The 90’s Tour featuring Treach of Naughty by Nature, Rob Base, Color Me Badd, Young MC

About Vanilla Ice:

With a career spanning over three decades, Vanilla Ice remains one of the most recognized names in music and entertainment. Known for his genre-defining hit “Ice Ice Baby” and his influence on pop culture, he has sold millions of records worldwide and continues to innovate with his creative projects and live performances.

About Universal Attractions Agency / UAA:

Celebrating 80 years in the music business and founded in 1945 by Ben Bart, Universal Attractions Agency (UAA) is a leading talent agency headquartered in New York City. With a rich history that includes launching the career of legendary soul singer James Brown and representing him for over 40 years, UAA has been at the forefront of the entertainment industry for decades.

Today, under the leadership of co-owners Jeff Allen and Jeff Epstein, UAA continues to guide the careers of prominent artists and entertainers. The agency represents over 250 artists, facilitating performances worldwide and maintaining its status as an industry leader.

UAA’s commitment to personalized attention and professionalism has solidified its reputation as a trusted partner in the entertainment sector, consistently adapting to the evolving landscape of the music and entertainment industries.

January 27, 2025 – New York, NY – Universal Attractions Agency is excited to announce that RIAA platinum-certified rock band Nine Days has signed exclusively with the agency. UAA’s Matt Rafal and Nick Martucci will act as responsible agents. Nine Days joins UAA’s expanding Rock & Pop division, which saw veteran agent Ryan Slone join the agency earlier this month. With the signing, Nine Days also joins a growing stable of acclaimed Rock & Pop acts on the UAA roster, including The Click Five, Russell Crowe’s Indoor Garden Party, Dada, Howie Day, Tyler Hilton, MKTO, Ryan Cabrera, Talking Dreads, and more.

Nine Days formed in 1994 on Long Island, NY, and their debut album “Something To Listen To” would be released the following year. After signing a major record label deal in 1999, the band would find widespread acclaim with the LP “The Madding Crowd,” released in the spring of 2000. The album produced the mega-hit “Absolutely (Story of a Girl),” which peaked at number six on the Billboard Hot 100, top ten on Alternative Airplay, number one on Mainstream Top 40, and reaching double-platinum certification by the RIAA, all while continuing to be streamed over 500,000 times a week. The follow-up single “If I Am” also found success on the charts and airways.

After a prolonged hiatus, the band returned in 2024 with a resurgence in popularity when the band’s hit song “Absolutely (Story of a Girl)” appeared in the Academy Award-winning A24 film “Everything Everywhere All at Once.” Nine Days performed their first relaunch shows this past year in part of the Creed reunion “Summer of ’99” cruise festival, appearing alongside other iconic acts of the era such as Daughtry, Tonic, Fuel, and 3 Doors Down.

Nine Days frontman and guitarist John Hampson spoke on the band’s return to the stage, saying the following: “The response to the band on the Creed “Summer of ‘99” cruises was off the charts. I don’t think we’ve felt just such pure joy being on stage since back when “Story of a Girl” was first blowing up. It was amazing and set the vibe for all the shows we did in 2024. We started off the year filming a remake of the video for “Absolutely (Story of a Girl)” for a South Dakota Super Bowl commercial- yes, that happened – and then the Creed cruises, festival shows, and some solo acoustic shows I did in December. It felt so good to get back out there and on stage, and I am really looking forward to the shows celebrating the 25th anniversary this year.”

UAA Agent Matt Rafal added: “I’ve been a fan of Nine Days for decades and have always considered their songs to be timeless. Their live show has always been top-notch, and I’m really excited to have them on our roster.”

For a full overview of Universal Attractions Agency’s Rock & Pop roster, visit the official UAA website.

About Universal Attractions Agency / UAA:

Celebrating 80 years in the music business and founded in 1945 by Ben Bart, Universal Attractions Agency (UAA) is a leading talent agency headquartered in New York City. With a rich history that includes launching the career of legendary soul singer James Brown and representing him for over 40 years, UAA has been at the forefront of the entertainment industry for decades.

Today, UAA continues to guide the careers of prominent artists and entertainers. The agency represents over 250 artists, facilitates performances worldwide, and maintains its status as an industry leader.

UAA’s commitment to personalized attention and professionalism has solidified its reputation as a trusted partner in the entertainment sector, consistently adapting to the evolving landscape of the live music and entertainment industries.