Private Events
Create an Unforgettable Night
CUSTOM TAILORED EXPERIENCES
When companies and private hosts want entertainment that feels elevated, seamless, and unforgettable, they turn to Universal Attractions Agency. With more than eight decades in business, UAA has become a trusted partner for event planners who value exceptional talent, smooth execution, and a team that understands how to bring a vision to life.
For every engagement, our focus is the same: deliver entertainment that connects. Whether that means a high-impact headline performance, a nostalgic throwback act, a world-class comedian, a DJ who sets the tone, or a unique entertainment concept designed for your brand or audience, UAA approaches each event with creativity, detail, and care.
With UAA, you’re choosing an entertainment partner with history, reach, and a proven commitment to excellence, helping you create an exceptional event your guests won’t forget and will talk about long after it’s over.
Clients appreciate our responsiveness, transparency, and ability to adapt to the needs of any event—large or small, formal or celebratory. From early planning to final curtain, we work as an extension of your team to ensure the entertainment experience is polished, engaging, and memorable.
Event Spotlight
The Root 100 Party Was a Hit!
A-list stars, great music and Black excellence perfectly describe this year’s The Root 100 celebration. The event took place at the legendary Gotham Hall in New York City, and between the special guests, emotional speeches and gorgeous decorations, we practically brought down the roof with all of our partying! This year’s Root 100 returned even bigger and better than ever before. But if you missed out on all of the fun, don’t worry! Here’s five major highlights.
“Ain’t no party like The Root 100 party! Iconic rapper Doug E. Fresh also took the stage to close out the night with an amazing performance. The world knows him as the original human beatbox, and on stage, he definitely lived up to the title! In fact, he beatboxed for over two minutes straight. You just had to be there.”
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