November 6, 2023, New York, NY – Universal Attractions Agency is proud to announce the expansion of its recently established Latin department with the addition of new hire Johayna El Mouallem. Johayna will join UAA in the agency’s Los Angeles office alongside the head of the Latin division, Nick Szatmari, and Agent Alvaro Granados.
Before joining UAA, Johayna spent over a decade in the Latin entertainment industry in her home country of Brazil, with expertise in digital influencer and entertainment marketing. Johayna was previously a project manager at Unify, where she was responsible for developing client marketing strategies for high-profile Brazilian media personalities such as Sabrina Sato, Nah Cardoso, and João Guilherme. She was also responsible for booking and coordinating private shows for Dennis DJ, Jota Quest, Di Ferrero, and many more.
Speaking on Johayna joining Universal Attractions Agency and the growth of the Latin department, Nick Szatmari Said: “UAA’s Latin department is at full sail, with some big collabs in the pipeline and a head-spinning explosion of our roster, including the biggest names in Latin music across all genres. We’ve brought on our latest hire, Johayna El Mouallem, to help manage the volume. She’s a bright young star and has hit the ground sprinting; we’re very fortunate to have her on our team. Our team in LA is set to make some big waves, and we’re gonna need a bigger boat!”
With her new role at Universal Attractions Agency, Johayna mentions a personal goal of hers is bringing in Brazilian acts to the agency’s rapidly growing Latin division.
About the Universal Attractions Latin Department:
Universal Attraction Agency’s Latin department can be traced back to the signing and exclusive partnership with José Feliciano, a keystone moment and birth of the department. José Feliciano, the first Latin artist to find crossover success in American markets, recently performed with fellow Puerto Rican native Bad Bunny during the latter’s headlining Coachella set. Other early breakthrough moments for the department include Banda El Recodo’s performance at the United Wireless Arena in Dodge City, KS, showcasing the growing crossover success of Latin music across the U.S. and especially in secondary and tertiary markets, and the “Viva La Música” festival. Taking place at Orlando’s SeaWorld, UAA has assisted with programming the entire lineup for the past couple of years.
About Universal Attractions:
In business since 1945, Universal Attractions Agency (UAA) boasts locations in the heart of New York City and Los Angeles. The agency’s celebrated history includes launching the career of the legendary soul singer James Brown and representing him for more than 40 years, in addition to a truly jaw-dropping list of talent on its rosters, including Chuck Berry, Little Richard, Aretha Franklin, Otis Redding, Sam and Dave, Smokey Robinson, and the Miracles, Joe Tex, Solomon Burke, the Staples Singers, The Grateful Dead, Sepultura, Salt-N-Pepa, Coolio, Naughty By Nature, The Jacksons, New Edition, MC Hammer, George Clinton & Parliament Funkadelic, and so many more.
UAA has proven itself as an industry leader among talent agencies, continuing to help direct the careers of some of the most prominent artists, comedians, and entertainers of today. To find more information about Universal Attractions and the agency’s roster, visit the official UAA website.
