Universal Attractions Agency has promoted Brian Lottermann to the position of West Coast agent for casinos, fairs, and festivals, based in the agency’s Los Angeles office. This promotion follows Ricky Regalado’s recent elevation to Co-Head of UAA’s casino, fair, and festivals department last month.
Brian joined Universal Attractions Agency in November 2021, where he quickly moved up to the agency’s trainee program and subsequently became the executive assistant to co-owner Jeff Epstein. In February 2023, he was promoted to West Coast agent (capacity 1,500 and under).
As the responsible agent for numerous UAA acts, Brian represents artists including Afroman, Doug E. Fresh, Goodie Mob, King George, The Pharcyde, Twista, and others. As Afroman’s agent, Brian has overseen the “Adventures of Afroman” tour, which has played out over 80 dates this year.
Additionally, Brian represents the acclaimed Southern Soul Explosion Tour, featuring King George, Sir Charles Jones, Calvin Richardson, TK Soul, Nellie Tiger Travis, and Ronnie Bell. Last month, the Southern Soul Explosion show at the Mercedes-Benz Amphitheater grossed $216,459.
Jeff Epstein spoke on Brian’s promotion saying: “I’m so proud of Brian to see him come up through the ranks — from my Assistant to working as the West Coast small-cap agent, to being responsible agent with me for Doug E. Fresh and Afroman, as well as the Southern Soul
whisperer. He’s come a long way and earned his spot as the new West Coast Casino, fair, and Festival agent.”
UAA’s general manager Nick Martucci added: “Since joining UAA, Brian has demonstrated exceptional growth and quickly established himself as a valuable member of the team. His professionalism, drive, and integrity have earned the respect of both his artists and colleagues, positioning him for continued success in his new role within the Casino, Fairs, and Festivals department.”
Outside of his career as an agent, Brian initially entered the business as a musician, booking local gigs as a bass player. He credits his time as a touring musician with shaping his current role as an agent, stating, “I did some small national tours in my college days and that has proven invaluable in my current position dealing with touring acts and routing dates, as well as understanding the artist’s mindset and life on the road.”
About Universal Attractions Agency / UAA:
Celebrating 80 years in the music business and founded in 1945 by Ben Bart, Universal Attractions Agency (UAA) is a leading talent agency headquartered in New York City. With a rich history that includes launching the career of legendary soul singer James Brown and representing him for over 40 years, UAA has been at the forefront of the entertainment industry for decades.
Today, UAA continues to guide the careers of prominent artists and entertainers. The agency represents over 250 artists, facilitates performances worldwide, and maintains its status as an industry leader under the leadership of Jeff Epstein and Jeff Allen.
UAA’s commitment to personalized attention and professionalism has solidified its reputation as a trusted partner in the entertainment sector, consistently adapting to the evolving landscape of the live music and entertainment industries.
