Insight, integrity and influence. Yo Gotti has become one of hip-hop’s most respected street griots just by doing what he’s always done; speaking the truth on his records and being relentless with serving his product. This fall he commences a brand new business venture with the release of his CMG/Epic records debut I Am.
“I Am is an adlib I started using a few years ago,” the Memphis magnate began to explain. “It fits perfectly. I am real, I am a hustler, I am the streets, I am a business man, I am a father, I am a brother, I am success.”
In the 13 years since he’s started recording professionally, Gotti, has been one of hip-hop’s remarkable success stories. While some of his peers have basked in the mainstream spotlight with commercial success, the chiseled street King has become the people’s champ; amassing millions of fans and dollars, largely with his independently released magnum opuses such as the Cocaine Muzik series. With I Amhowever, Gotti says he’s finally found the perfect partner to distribute his music widely to the world.
“I feel good about the partnership with Epic,” Gotti says about his joint venture for his CMG imprint. “All the work I put in, has gotten me to this point where I can elevate my career and the other artists I signed. I had a few deals with major labels, it just took me a while to find the right partnership. The other deals I had, the companies weren’t on the same page with me so it wasn’t worth it.”
The I Am rollout commences with the thunderously thumping club anthem ‘Act Right,’ which features one of Gotti’s closest friends in the industry and multiple time collaborator Jeezy. West coast rapper, YG is along for the ride as well.
