Author: UAA Staff

Universal Attractions Agency (UAA) has announced the formal launch of its Corporate Events Department, a dedicated division designed to meet the growing demand from brands and organizations seeking world-class talent for corporate functions, private events, and branded experiences. UAA partner Adam Zagor, based out of the New York office, will oversee department operations and strategic relationships.

UAA has a long history of collaborating with brands, companies, and private clients to provide exceptional talent, including renowned artists such as Flo Rida, TLC, The I Love the 90’s Tour, Vanilla Ice, Rick Ross, MC Hammer, and Doug E. Fresh, DJ Jazzy Jeff, among many others.

The newly minted dedicated division will see Adam spearheading a more structured approach that positions Universal Attractions Agency as a leader in experiential entertainment for brands.

“For years, Universal has worked closely with companies and organizations to bring live entertainment to their events,” said UAA general manager Nick Martucci. “By formalizing this department, we’re committing additional resources and focus to deliver not only talent, but the kind of lifestyle-driven, experiential moments today’s brands and audiences are looking for.”

Martucci continued adding: “With this launch, we’re taking a natural next step. Adam’s leadership and experience in both artist relations and corporate partnerships make him the ideal person to guide this new chapter of growth for the agency. For 17 years now, Adam has been one of the most trusted voices here at Universal. Adam has our full support, and we are looking forward to future success.”

About Adam Zagor:

Adam Zagor is a graduate of the Fame school, Fiorello H. LaGuardia High School for Music & Art and Performing Arts, and went on to earn both Bachelor’s and Master’s degrees in Music Performance from New York University. After working as a freelance musician for several years, performing at venues ranging from Carnegie Hall to festivals worldwide, Zagor began his career at UAA in 2009.

Zagor quickly came to realize that his passion for the music business was behind the scenes – helping to organize and arrange concerts, events, and tours. In 2017, he became the first agent promoted to partner by Epstein and Allen. Zagor currently represents K. Michelle, Marsha Ambrosius, Floetry, Mary Mary, Erica Campbell, Tina Campbell, Fred Hammond, Raheem DeVaughn, MC Lyte, Jeffrey Osborne, and David Benoit.

Universal Attractions Agency has promoted Brian Lottermann to the position of West Coast agent for casinos, fairs, and festivals, based in the agency’s Los Angeles office. This promotion follows Ricky Regalado’s recent elevation to Co-Head of UAA’s casino, fair, and festivals department last month.

Brian joined Universal Attractions Agency in November 2021, where he quickly moved up to the agency’s trainee program and subsequently became the executive assistant to co-owner Jeff Epstein. In February 2023, he was promoted to West Coast agent (capacity 1,500 and under).

As the responsible agent for numerous UAA acts, Brian represents artists including Afroman, Doug E. Fresh, Goodie Mob, King George, The Pharcyde, Twista, and others. As Afroman’s agent, Brian has overseen the “Adventures of Afroman” tour, which has played out over 80 dates this year.

Additionally, Brian represents the acclaimed Southern Soul Explosion Tour, featuring King George, Sir Charles Jones, Calvin Richardson, TK Soul, Nellie Tiger Travis, and Ronnie Bell. Last month, the Southern Soul Explosion show at the Mercedes-Benz Amphitheater grossed $216,459.

Jeff Epstein spoke on Brian’s promotion saying: “I’m so proud of Brian to see him come up through the ranks — from my Assistant to working as the West Coast small-cap agent, to being responsible agent with me for Doug E. Fresh and Afroman, as well as the Southern Soul

whisperer. He’s come a long way and earned his spot as the new West Coast Casino, fair, and Festival agent.”

UAA’s general manager Nick Martucci added: “Since joining UAA, Brian has demonstrated exceptional growth and quickly established himself as a valuable member of the team. His professionalism, drive, and integrity have earned the respect of both his artists and colleagues, positioning him for continued success in his new role within the Casino, Fairs, and Festivals department.”

Outside of his career as an agent, Brian initially entered the business as a musician, booking local gigs as a bass player. He credits his time as a touring musician with shaping his current role as an agent, stating, “I did some small national tours in my college days and that has proven invaluable in my current position dealing with touring acts and routing dates, as well as understanding the artist’s mindset and life on the road.”

About Universal Attractions Agency / UAA:

Celebrating 80 years in the music business and founded in 1945 by Ben Bart, Universal Attractions Agency (UAA) is a leading talent agency headquartered in New York City. With a rich history that includes launching the career of legendary soul singer James Brown and representing him for over 40 years, UAA has been at the forefront of the entertainment industry for decades.

Today, UAA continues to guide the careers of prominent artists and entertainers. The agency represents over 250 artists, facilitates performances worldwide, and maintains its status as an industry leader under the leadership of Jeff Epstein and Jeff Allen.

UAA’s commitment to personalized attention and professionalism has solidified its reputation as a trusted partner in the entertainment sector, consistently adapting to the evolving landscape of the live music and entertainment industries.

Universal Attractions Agency has announced the promotion of Ricky Regalado to Co-Head of the Casinos, Fair & Festival Department, based in the New York office. Ricky will join the current head of the Department, Joel Brandes, in spearheading the Department’s operations. UAA’s Casino, Fair & Festival Department has experienced significant growth in 2025, marked by notable signings, including Chippendales, GenX -The Comedy Takeover Tour, Deal Or No Deal Live!, and The Brotherly Love Podcast.

Ricky joined UAA in 2018 as part of the internship program and quickly progressed through various positions, including agent trainee and executive assistant. In 2021, he was promoted to agent, where he has since overseen bookings in the East Coast territories. He has also served as the Responsible Agent for numerous artists and programs, including Johnny Gill, Chippendales, GenX – The Comedy Takeover Tour, The Stylistics, Deal or No Deal Live!, 70’s Soul Jam, and more.

As agent, Ricky has brokered high-profile bookings, including Erykah Badu’s 2024 headline performance at Afropunk Blktopia in Brooklyn, NY, Ludacris’s sold-out performance at The Big E! in West Springfield, MA, the national broadcast of the “I Love The 90’s” Tour for “The Fourth in America” segment on CNN, and most recently, a sold-out performance by R&B singer Joe at MGM’s stunning Beau Rivage Resort and Casino in Biloxi, MS.

On the promotion, UAA co-owner Jeff Epstein said: “I’m so proud of Ricky and everything he’s accomplished.” I’m honored to be working with him, and it’s been a pleasure to see him come up through the ranks from being an intern to being my assistant to helping develop and grow our Casino, Fair, and Festival Department. He’s one of the most tenacious people I know, and there’s no stopping him. Congrats, Ricky, on the well-deserved promotion!

UAA General Manager Nick Martucci added: “Ricky has grown into one of the most trusted voices at UAA. His work ethic and commitment to our artists make this promotion well deserved, and I’m excited to see what he and Joel accomplish together.”

The Casino, Fair, and Festival Department at Universal Attractions was established in 2014, when veteran agent Joel Brandes was appointed to lead the division at the agency’s newly opened Los Angeles office. In 2017, Chase Edwards joined the agency and was later promoted to West Coast casino agent in 2023. This year, the department has begun expanding into new genres—including comedy, Latin, pop/rock, and the emerging podcast space. Ricky and Joel will oversee the growth of these areas, guiding both the development of talent and the management of future projects within the department.

About Universal Attractions Agency / UAA:

Celebrating 80 years in the music business and founded in 1945 by Ben Bart, Universal Attractions Agency (UAA) is a leading talent agency headquartered in New York City. With a rich history that includes launching the career of legendary soul singer James Brown and representing him for over 40 years, UAA has been at the forefront of the entertainment industry for decades.

Today, UAA continues to guide the careers of prominent artists and entertainers. The agency represents over 250 artists, facilitates performances worldwide, and maintains its status as an industry leader under the leadership of Jeff Epstein and Jeff Allen.

UAA’s commitment to personalized attention and professionalism has solidified its reputation as a trusted partner in the entertainment sector, consistently adapting to the evolving landscape of the live music and entertainment industries.

Universal Attractions Agency (UAA) has signed iconic alternative rock band The Smithereens for exclusive North American booking representation. Ryan Slone will act as the responsible agent for the band. The signing further strengthens UAA’s pop & rock division, founded in 2023, which has also seen the recent addition of Rock and Roll Hall of Fame inductee Booker T. Jones, Nine Days, and more.

The Smithereens, formed in 1980 in Carteret, NJ, achieved their breakthrough with the release of their debut album, “Especially for You,” in 1986. This album featured acclaimed tracks such as “Blood and Roses” and “Behind the Wall of Sleep,” which became staples of the alternative rock genre, receiving heavy rotation on MTV and college radio stations nationwide. Throughout the late 1980s and early 1990s, the band continued to enjoy success with hits like “A Girl Like You,” “Blues Before and After,” and “Too Much Passion.”

Throughout the years, The Smithereens have maintained a prolific touring schedule, performing over 2,500 live shows where they have shared the stage with rock & roll titans including The Ramones, Tom Petty, Lou Reed, and The Pretenders.

For upcoming shows, special guest vocalist John Cowsill will join The Smithereens. See below for October-November tour dates.

Speaking on the signing, UAA Rock & Pop agent Ryan Slone said: “The Smithereens are rock and roll royalty. We are all proud to work with a band with an incredible legacy and a loyal fan base that spans generations!”

Upcoming Smithereens Shows

10/9 – Brookville, NY – Krasnoff Theater

10/10 – Saybrook, CT – Katharine Hepburn Cultural Arts Center

10/17 – Ardmore, PA – Ardmore Music Hall

11/7 – Falls Church, VA – State Theatre

11/8 – Richmond, VA – Tin Pan

11/14 – Boston, MA City – Winery Boston

11/15 – Greenwich, RI – Greenwich Odeum

Tickets for upcoming shows can be purchased at: officialsmithereens.com

About The Smithereens:

Founded in New Jersey in 1980, The Smithereens have been creating electrifying, original rock’n’roll for 45 years. Jim Babjak (guitar), Dennis Diken (drums), and Mike Mesaros (bass) grew up together in Carteret, and the lead singer, the late Pat DiNizio, hailed from Scotch Plains. The band paid its dues in clubs all over the NYC tri-state area, from Kenny’s Castaways in Greenwich Village to the Court Tavern and Stone Pony in NJ. As The Smithereens’ fame escalated, they were in heavy rotation on MTV and appeared on The Tonight Show, Conan O’Brien, and Saturday Night Live.

The Smithereens have resonated with fans worldwide over the course of 17 albums and more than 2,500 live shows. Their most recent release, “The Lost Album,” features 12 previously unreleased songs recorded in the fall of 1993 when the band was in between contracts with Capitol and RCA.

After the 2017 passing of Pat DiNizio, the surviving members have decided to persevere and carry on their shared musical legacy. Utilizing guest vocalists such as Robin Wilson (Gin Blossoms), Marshall Crenshaw, and John Cowsill (The Cowsills/The Beach Boys), they continue to entertain and rock fans throughout the U.S. and the world.

About Universal Attractions Agency / UAA:

Celebrating 80 years in the music business and founded in 1945 by Ben Bart, Universal Attractions Agency (UAA) is a leading talent agency headquartered in New York City. With a rich history that includes launching the career of legendary soul singer James Brown and representing him for over 40 years, UAA has been at the forefront of the entertainment industry for decades.

Today, UAA continues to guide the careers of prominent artists and entertainers. The agency represents over 250 artists, facilitates performances worldwide, and maintains its status as an industry leader under the leadership of Jeff Epstein and Jeff Allen.