MC Magic
From Nogales, Mexico, MC Magic is known for blending smooth R&B with Latin vibes. With hits like “Lost in Love” and “Sexy Lady,” and a Billboard-charting album Magic City, he’s built a loyal fanbase through heartfelt lyrics and bilingual artistry that bridges cultures.

Baby Bash
Vallejo-born Baby Bash rose to fame with Platinum hits like “Suga Suga” and “Cyclone.” His fusion of hip-hop, R&B, and Latin rhythms has made him a staple in the genre, with chart-topping albums and collaborations that showcase his signature melodic style.

Lil Rob
A pioneer of Chicano rap, Lil Rob has represented West Coast Latinx culture since the ’90s. Known for “Summer Nights” and “Bring Out the Freak in You,” his laid-back flow and authentic storytelling have earned him lasting respect in the Latin hip-hop scene.

Concrete

Cristian Gutierrez, aka Concrete, is a multi-platform entertainer from Los Angeles spanning music, film, radio, and comedy. He’s directed content for major artists with 500M+ views, co-hosts Brown Bag Mornings on Power 106, has 1.8M+ followers, and is now selling out stand-up shows nationwide.